Wednesday, 25 Nov 20

How Bombay Shaving Company leverages Winkl to run an always-on influencer marketing strategy

Most D2C brands are not unaware of how effective influencer marketing is for generating brand awareness and even sales. Often most D2C brands partner with an agency to execute their influencer campaigns. Even then, they are often able to run only one campaign at a time. So, how did Bombay Shaving Company manage to run multiple parallel campaigns with multiple influencers, all at once, and that too by themselves? Let’s find out

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